Planning for success Most developers decide to develop property once planning has been granted or conditional on this happening. Angel Property is different because it seeks to acquire sites unconditionally and add significant value through achieving new planning consents prior to construction. After extensive in-house research and consideration of the wider context of these developments, Angel is able to identify the sites with the greatest potential both in terms of feasibility and profitability. The track record is testament to how successful the company has been in achieving this aim. The Jam Factory is possibly the best example of where Angel Property were able to not only convert the fabric of the existing buildings but also create a new urban quarter in which people live and work. This is typical of Angel Property's approach. The company like to look at the overall impact or the development in the context of the urban environment, to ensure architecturally it is both advanced yet retains key visual elements.